'Don't Hang onto Me'
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As a practising music producer, the MA Sound programme provided an excellent opportunity to further develop skills and a portfolio of work outside of the professional working environment. The project's objective was to create a constructed artist through branding and social media platforms to enable original compositions to be released. The research explored will identify the processes a modern musician artist can explore to develop a portfolio of work.
I aspired to create and promote an original artist experimenting with new music and concept visuals and artwork at the project's premise. This platform would enable new music to be created and released under the artificial artist's name, persona, and branding.
The overarching aims of the project involve:
• Design and realise a simulacra music artist to explore Baudrillard's theories of the hyperreal in the context of today's music industry.
• Design and develop a multi-media platform that will provide a sustainable outlet that could be utilised to support future endeavours after the Initial research project.
My long-term personal aspirations are to work closely with artists within the music industry and develop their sound and craft. The portfolio of work presented aims to provide a better understanding of the processes involved.
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